• Home
  • RRC
  • About this Blog
  • Contact Us
  • Register
  • Logout
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Health, Safety & Environmental Training that Works

  • Health & Safety
  • Environmental Management
  • Events
  • Show Search
Hide Search
Is Bias Deterring Women from Health & Safety Careers? AI reveals “pale, male, stale” image

Is Bias Deterring Women from Health & Safety Careers? AI reveals “pale, male, stale” image

RRC Customer Advisory Team · 27/03/2024 ·

Images of health and safety professionals generated by AI are exclusively white, male, and around middle age, despite the wealth of job opportunities health & safety offers to women.

AI image generators use machine learning to generate new images, based on massive databases of existing images, often sourced from the internet.

When prompted to generate images of health and safety professionals, the results were distinctly lacking in diversity, which suggests a serious bias in how health and safety professionals are represented online. In contrast, when prompted to generate images of other professions such as HR and marketing professionals, AI consistently represents them as women. 

If left unchecked, such stereotyping could deter women from lucrative health and safety careers and will worsen the already severe shortage of health and safety professionals in the UK.

On top of the skills shortage, UK health and safety is also suffering from a lack of diversity, with only 21 percent of health and safety professionals in the UK being women, according to the British Safety Council. Things are slowly changing, at Leeds Beckett University, for example, there is a 60/40 split of women to men studying Health and Safety at postgraduate level, but the level of progress is slow. We believe that the bias revealed by these AI images could be the reason why.

Vicky Campbell, Director of Compliance at RRC International, says, “AI output is only as good as the human input it’s fed, so it’s like a mirror. Health and safety is often perceived as being pale, male and stale. These AI-generated images substantiate that and potentially give us some insight as to why; it’s clear that the industry is representing these roles in such a manner for the AI to fail to generate a single image of a woman, a young person, or a person of colour. This output is reflecting a tired and enduring stereotype back at us.

“RRC delivers Health & Safety training worldwide, so we know for a fact that diversity of experience is absolutely critical to a well-rounded health and safety provision. An immediate issue that springs to mind with a lack of women in health and safety is the fact that women’s health needs are very different to men’s; if we want to better understand and provide for those differences, we need more women in these roles. Ultimately, if we want to encourage diversity in health and safety, we need to show it and celebrate it.”

Prompt: A Health & Safety professional

Images:

A person in orange safety gear in a room

Description automatically generated

A person in a hard hat and hardhat holding a piece of wood

Description automatically generated

Prompt: A Health & Safety manager of a construction company inspecting a site

Images:

A person wearing a mask and a helmet holding a clipboard

Description automatically generated

A person in a hard hat and vest looking at a construction site

Description automatically generated

A person in orange vest and white hardhats looking at a construction site

Description automatically generated

Prompt: The Director of EHS in their office

Images:

A person in a suit standing in front of a desk with computers

Description automatically generated

A person in a red shirt and black vest

Description automatically generated

A person standing in an office

Description automatically generated

Prompt: A marketing director in their office

Image:

A person sitting at a desk

Description automatically generated

Prompt: The head of marketing at a company

Image:

If you’re interested in a career in health and safety, check out our health and safety training courses here. 

Tweet
Share
Pin
Share

Filed Under: Health & Safety Tagged With: AI, diversity, Health And Safety, health and safety professional, RRC Training

Primary Sidebar

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Popular Posts

What Is a Risk Assessment?What Is a Risk Assessment?0 Total Shares
How to Conduct a Training Needs Analysis to Improve Health and Safety OutcomesHow to Conduct a Training Needs Analysis to Improve Health and Safety Outcomes0 Total Shares
Packaging Waste Regulations – Implications of Waste Disposal Fees Packaging Waste Regulations – Implications of Waste Disposal Fees 0 Total Shares

Categories

Latest Articles

  • What Is a Risk Assessment?
  • How to Conduct a Training Needs Analysis to Improve Health and Safety Outcomes
  • Packaging Waste Regulations – Implications of Waste Disposal Fees 
  • Deposit Return Schemes Coming to the UK
  • The Benefits of Environmental Management Systems (EMS)
  • NEBOSH Level 6 Diploma vs ProQual Level 6 NVQ Diploma
  • Setting Environmental Objectives for an ISO 14001 Environmental Management System (EMS)
  • Five New Year’s Resolutions for Environmental Practitioners in 2025
  • The Role of Mental Health in Workplace Safety
  • On-Demand Revision Workshops for NEBOSH General Certificates have Launched

Article Archive

Admin

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Copyright © 2025 • Daily Dish Pro on Genesis Framework • WordPress • Log in